Horror films are notorious for having characters that place themselves in dangerous situations. Aside from yelling, “Don’t go in there!,” there is little you can do to give these characters a heads up. Chevy is playing with this cinematic experience with its great new ad campaign, asking drivers: don’t you wish you had someone to warn you of danger?
According to Chevy, the Chevy horror movie ad campaign is designed to showcase the safety features of the new Malibu and Cruze with satirical horror-movie-like scenes directed by legendary filmmaker, Sam Raimi. The new ad runs just like a horror movie trailer, but with a twist ending.
“We continue to look for unexpected, attention grabbing ways to tell our story,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. Furthermore, “With this trailer, we have thrown a twist into that quintessential, edge of your seat horror movie moment to highlight the comprehensive suite of available active safety technologies in our new Malibu and Cruze.”
Raimi, who has directed the Evil Dead series, claims this new trailer will have viewers on the edge of their seats. Instead of frustration, viewers will experience relief as the characters learn about the value of advanced warnings—much like the safety features on the Malibu and Cruze. These include Front Pedestrian Alert, Lane Keep Assist, Side Blind Zone Alert, Forward Collision Alert, Intellibeam, Rear Cross Traffic Alert, Front and Rear Park Assist, Adaptive Cruise Control, and Automatic Parking Assist. To find out more about the new Malibu and Cruze, stop by Don Brown Chevrolet today!