ST. LOUIS, Miss – This past Valentine’s Day, a research firm by the name of Strategic Vision released a list of vehicles that consumers just cannot get enough of. Strategic Vision surveyed new vehicle buyers, asking each of them to rank their vehicles in different categories from 1, meaning they hate it, to 7, meaning they love it. After a collection of emotional responses were totaled, Two of the “Most Loved Vehicles in America” Are…
Customers showed their true love for the Chevrolet Spark and Chevrolet Volt in the Strategic Vision survey! Each vehicle was ranked as the most loved car in their categories. Customers were asked to rank the vehicle based on commitment, overall satisfaction, total top emotional response, proposed repurchase loyalty, and actual repurchase loyalty. The Spark, most loved in the Micro Car segment, scored 612 out of 1000. The Volt was the most loved in the Small Alternative Powertrain Car segment, scored 601 out of 1000. Chevrolet drivers were asked to use heart over head, providing Strategic Vision with their emotional responses to each question.
Whether you celebrated your Valentine’s Day with your significant other or your Chevrolet, we hope you had a day full of love! Do you own a Chevrolet that you would consider your “true love”?
Don Brown Chevrolet has a massive inventory full of Chevys that will make your heart leap! Visit us today to check out our variety of new, used, and pre-owned vehicles. Don Brown Chevrolet is here to help you find the Chevy of your dreams.