Chevrolet’s Latest Oscar “Filmmaker” Ad

Chevrolet's Latest Oscar "Filmmaker" Ad

ST. LOUIS, Miss – Chevrolet makes another huge advertising debut during the telecast of the 2014 Oscars event on Sunday, March 2nd. Chevrolet’s Latest Oscar “Filmmaker”Ad also happened to be the winner of Chevy’s contest for independent filmmakers. Not only did it feature the 2014 Chevrolet Cruze, the entire ad follows suit with the brand’s “Find New Roads” beliefs – the perfect parallel to what filmmaking is really all about.

This short film entitled “Masterpiece” won Chevy’s contest for independent filmmakers. South Korean independent filmmaker, Jude Chun, was chosen over the other 72 submissions from around the world. Masterpiece is about young filmmakers using their imaginations to create a short film of their own. In case you missed it, you can check it out here:



Chevrolet’s CMO, Tim Mahoney, stated that the company is not looking to “hang the brand from one tentpole after another”. Chevrolet hitting the big events such as the Olympics, the Super Bowl, and now the Oscars are all simply under the same strategy of continuously building momentum about the brand. Instead of enforcing the “buying” of Chevy vehicles, they are looking to reach people based on factors such as “this vehicle will be bought by this type of person, with these media habits”. The ultimate goal for Chevrolet is to continue their success by basing marketing on consistency and connecting with different audiences through various sources of media. 

You can “find new roads” with a beautiful new Chevy from Don Brown Chevrolet. Stop by the dealership today to see the variety of new, used, pre-owned, and fleet vehicles we have available. Our staff is here to help you find the perfect vehicle and get the Don Brown deal you deserve!

Don Brown Chevrolet is located at 2244 S. Kingshighway in St. Louis, MO, at the entrance of “The Hill”. At Don Brown, we are committed to providing our customers with the full dealership experience. For more information visit our website www.donbrownchevrolet.com or contact us at (314) 282-7887.

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